GULF COAST FITNESS MANAGEMENT

Developing.
Managing.
Growing stronger
together.

We develop and operate premium Planet Fitness® clubs that create a welcoming environment where people can improve their health, build confidence, and be part of something bigger.

LEARN MORE ABOUT GCFM →
Planet Fitness Exterior Facility managed by GCFM
DEVELOPMENT Icon

DEVELOPMENT

Identifying prime locations and building best-in-class facilities for long-term success.

OPERATIONS Icon

OPERATIONS

Day-to-day club management focused on member experience, people and performance.

GROWTH Icon

GROWTH

Strategic partnerships and disciplined growth that create value for our communities.

OUR PORTFOLIO

Exceptional clubs.
Sustainable growth.

From our current clubs to future development, we're committed to delivering outstanding fitness experiences and long-term value.

VIEW OUR PORTFOLIO →
7

CURRENT CLUBS

Acquired and operating

20+

PLANNED DEVELOPMENT

Under contract to develop

∞

GROWING NATIONWIDE

Opportunities across key markets

WHY PARTNER WITH GCFM

Experience. People. Performance.

We combine industry expertise, operational excellence, and a passion for people to create thriving clubs and stronger communities.

Member First Icon

Member First

Every decision is guided by the member experience and creating a welcoming environment.

Operational Excellence Icon

Operational Excellence

Proven systems, strong teams, and smart technology drive consistency and results.

Built for the Long Term Icon

Built for the Long Term

We design, build and manage clubs that deliver lasting impact for our partners and communities.

Purpose Driven Icon

Purpose Driven

We're passionate about health, fitness and helping people feel their best.

OUR GROWTH

Growing across Florida.

From our current clubs to future development, we're committed to responsible growth and long-term community impact.

SEE WHERE WE'RE GROWING →
florida map with current planet fitness locations pinned and upcoming counties highlighted on transparent background
OUR CLUBS

Proud to manage great clubs.

Our clubs are built for everyone and backed by a team that cares.

SEE OUR PORTFOLIO →
CAREERS

Grow your career with us.

Join a team that uplifts, supports, and celebrates each other. Here, you'll find more than a job—you'll find purpose, growth, and a place to belong.

VIEW OPEN POSITIONS →
GCFM Team Members
GCFM
LET'S CONNECT

Let's grow together.